Big Piano comes to Life!

I looooooooved this scene from the movie "Big". Y'know, where he's playing on the piano at FAO Schwartz.


Now VW has come up with something to encourage people to take the stairs instead. The English version hasn't made it onto Youtube yet (I found it on the Adcritic site), but here's what those titles say:

Can we get more people to take the stairs by making it fun to do?

66% more people than normal chose the stairs over the escalator.

Fun can obviously change behaviour for the better.

We call it the fun theory.